Managing Enterprise Content: A Unified Content

Managing Enterprise Content: A Unified Content

Author: Ann Rockley
Publisher: New Riders Press; 1st edition (October 27, 2002)
Language: English
ISBN-10: 0735713065
ISBN-13: 978-0735713062

Table of Contents

I The basis of a unified content strategy

1 Content: The lifeblood of an organization
Content: Where does it all come from?
Understanding the Content Silo Trap
A unified content strategy
Components of a unified content strategy
Where does a unified content strategy fit?
Scope of a unified content strategy
Summary

2 Fundamental concepts of reuse
What is content reuse?
Why reuse content?
The historical foundation for reuse
Reuse method
When doesn't reuse make sense?
Summary

3 Assessing return on investment for a unified content strategy
Addressing the goals
Calculating investment costs
Calculating return on investment
Summary


II Performing a substantive audit: Determining business requirements

4 Where does it really hurt?
Identifying the dangers, opportunities, and strengths
Identifying the goals
Identifying the challenges
Where a unified content strategy won't he1p
Summary

5 Analyzing the content life cycle
Your task
Identifying your content life cycle
Identifying the players and issues
Summary

6 Performing a content audit
What is a content audit?
What's involved in doing a content audit?
Content audit examples
Building a reuse map
What comes after the audit?
Summary

7 Envisioning your unified content life cycle
Addressing issues
Sample unified content life cycles
Summary


III Design

8 Information modeling
Understanding information architecture
Modeling based on analysis
Understanding granularity
Information product and element models
Components of models
How are models used?
Summary

9 Designing metadata
What is metadata?
Types of metadata
Creating a controlled vocabulary
Ensuring metadata gets used
Summary

10 Designing dynamic content
Why dynamic content?
When does dynamic content make sense?
Examples of dynamic content
Supporting dynamic content
Systematic reuse
Summary

11 Designing workflow
What is workflow?
Benefits of workflow
Depicting workflow
Roles, responsibilities, and processes
Designing effective workflow
Summary

12 Implementing your design
Factors affecting implementation
Physical granularity
Options for implementation
Semantic versus generic element or style names
Metadata
Style sheets
Summary


IV Tools and technologies

13 Evaluating tools
Identifying your needs
Creating a list of potential vendors
Narrowing down the list
One size fits all?
Summary

14 The role of XML
A brief history of XML
What is XML?
A look at XML
Importance of XML to a unified content strategy
Summary

15 Authoring tools
An overview of authoring tools
Capabilities and requirements for unified Content
Criteria for selection
Summary

16 Content management systems
The Content management process
The types of content management systems
Summary

17 Workflow systems
Creation
Processing
Administration
Security and electronic signature
Other considerations
Summary

18 Delivery systems
Capabilities
Aggregation
Transformation
Conversion
Distribution and output management
Assembly
Automation
Summary


V Moving to a unified content strategy

19 Collaborative authoring: Breaking down the silos
What is collaboration?
What does collaborative authoring require?
Summary

20 Separating content from format
Why separate content from format?
Writing structured content
Applying the model
Same content, different uses?
Summary

21 Managing change
Change management
Overcoming resistance
Why some projects fail
Changing roles
Summary

22 Transition plan
Scoping your unified content strategy
Structure without structured authoring tools
Working with a limited budget
A phased approach
Summary


VI Resources

Glossary

Bibliography

A Checklist for implementing a unified content strategy
Phase 1 - Analysis
Phase 2 - Design
Phase 3 - Selecting tools and technologies
Phase 4 - Development
Phase 5 - Testing and system modifications
Phase 6 - Pilot
Phase 7 - Implementation
Phase 8 – Post-implementation

B Writing for multiple media
Writing online documentation
Writing for the Web
Writing for wireless devices
Writing for paper
Summarizing the guidelines
Conclusion

C Vendors
Authoring systems
Content management systems
Workflow systems
Delivery systems

D Tools checklist
Authoring tool functionality
Content management
Workflow
Delivery

E Content relationships
Basic relationships
Complex relationships
Managing the complexity
Conclusion

Index